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This beauty hack instantly color-corrects yellow tones with purple brighteners, per the company.
March 14, 2024
By: Lianna Albrizio
Associate Editor
Purple toothpaste has long been one of the many teeth-whitening hacks trending on Instagram and popularized by influencers including Kim Kardashian. Now, Happi Top Company Colgate is capitalizing on that trend with the release of its first purple toothpaste – Colgate Optic White Purple – into APAC markets. Leading the Oral Beauty Movement The innovation instantly color-corrects yellow tones with the first brush, per the company. Colgate Optic White Purple is an all-purple for...
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